1:10:58 to 1:11:17( Edit History Discussion )

Shay David: Absolutely. We're announcing a partnership with a company called [], next Wednesday I think, and soon thereafter we will be able to continue on that. Will we be able to recognize a person? No, but we'll be able to recognize stuff like that. And once you get that, you can take it to the next level and say "we want to make that information actionable," whether it's in a commercial context like "buy the object that you see" or hover over it and get metadata, and in an educational context maybe link–through, tailor your own adventure, and like leafing through a book jumping back–and–forth.